Audio: 'The Sum Of A Body' // Ray Koefoed
Video: Fight Club
Fandom: Fight Club
Character: The Narrator
Description: I searched far and wide for a great song with an anti-consumerism message. Someone had already made a good video of Fight Club with Cake's Comfort Eagle so I scratched that off the list. Then I found this little gem about slavery. It was made for a Half Life machinima, and is a great song despite the fact it was home-made, with no record label or apparent professionalism. And, it fit Fight Club so perfectly with the tone and lyrics. I tried o focus on the little things in this video; the subtle references and shots of products, TV and society that Fight Club is packed with. For the chorus, I used a blemish remover effect to simulate that airbrushed feeling consumerism gives, as if the movie was one big glamour magazine.

I was lucky enough to study Media at Newcastle University and one of our lecturers was in that Fight Club mindset. I learned a lot from him about the superficial nature of realism in the media and the psychological effects media message has on the audience. We were taught how to deconstruct TV, and I still do it. So go study Media, Communication and Cultural Studies at Newcastle if you want to learn stuff like this. And say hi to me when you get there.
Date: 6 November 2009
Links: Vidders // Youtube // Download
Honours:
Best Experimental // 'Creative Junkyard Awards'


Best Music Use // 'Creative Junkyard Awards'